To: Clark Hansen, CEO, AMDP
From: Vishrut Bubna, Analyst
Due: 26th February, 2019
Subject: Social Enterprise Investment Proposal

Investment Thesis


In 2025, India is predicted to reach a population of close to 1.5 Billion people. This demographic “tsunami” can either be a dividend or a disaster as (table below) a considerable majority of this population (India 2 and 3) lack many of the fundamental services that are taken for granted in the western worls. One of these services that is essential to empowering and transforming a person’s life is banking, and the access to banking services. Over the past five years, there has been a considerable increase in the access in banking services due to various public and private sector initiatives such as the “Jan Dhan Yojna”, the development of the Aadhar and UPI systems, and the increased mobile phone and internet penetration. These secular trends serve as tailwinds for companies in this sector, particularly the microfinance companies and small finance banks that serve this primarily unbanked majority of the population.

Ujjivan, a small finance bank, is optimally positioned to tack advantage of the aforementioned secular trends due to their focus on technology, high governance standards, and adequate geographical diversification.  The charts below help reaffirm the size and scope of the opportunity.

Investment Criteria

This investment is subject to specific criteria’s: Triple Bottom Line, Corporate Social Responsibility, Social Enterprise, and Carbon Footprint.

Triple Bottom Line

The triple bottom line consists of the three Ps: profit, people and planet. It aims to measure the financial, social and environmental performance of the corporation over a period of time by ascertaining its “real” cost of doing business. The real in this context refers to the fact that this method accounts for the social and environmental responsibility of the company along with the fiscal.

Corporate Social Responsibility

Corporate social responsibility (CSR) is a business model that helps a company be socially accountable to itself, its stakeholders, and the public. Companies are conscious of the kind of impact they are having on all aspects of society including the economic, social, and environmental aspects. CSR means, that in a company’s normal course of operations it should enhance the aforementioned aspects rather than contributing negatively to them.

Social Enterprise

A social enterprise is an organization whose primary purpose consists of specific social objectives. They seek to maximize profits while maximizing benefits to society and the environment and tend to reinvest the profits to fund social programs. They differ from CSR as companies involved in CSR do not have the sole purpose of maximizing benefit to society, rather, they are “socially conscious” profit making companies.

Carbon Footprint

Carbon Footprint refers to the sum of all the direct and indirect emissions of Carbon Dioxide, which are induced a set of activities (e.g. driving) in a given time frame. The carbon footprint is measured in tonnes of carbon dioxide equivalent (tCO2e). For instance, an individual can ascertain the carbon dioxide emissions based on their fuel consumption and the CO2 emitted per unit for the specific activity. These serve as great estimates for ascertaining the relative emission of greenhouse gases for various individuals, activities, and enterprises.



Comments

  1. Hi Vish,
    I know that it is only a draft, but in the first paragraph you should make clear in what we should invest in–at the moment that paragraph is not focused enough. You start mentioning the company in paragraph two, but I still don't know much about it.

    In addition, you need to change the table in your proposal; it is not explained well, and it does not help your point. If you want to keep the table you have to properly explain it to your audience. For example, I have no idea what India 1, 2 and 3 means. It distracted me since I had to think about it.

    You chose an interesting topic and I am sure that there is indeed a lot of potential in that industry.

    -Patrick Franzinelli

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